This policy complies with the UK Data Protection Act 2018 and GDPR. It explains how Areté Market Research collects, processes, and shares data from individuals visiting our website or interacting with us via the contact form.

Introduction
Areté Market Research (“we,” “us,” or “our”) is committed to protecting your privacy. This policy outlines how we handle personal data collected from individuals visiting our website and interacting with our services.

Data Controller
The data controller responsible for your personal data is Areté Market Research, 15 West Street, Brighton, BN1 2RE. For any privacy-related inquiries, please contact us at privacy@aretemarketresearch.com. For GDPR compliance or specific data protection concerns, you may also contact our Data Protection Officer at DPO@aretemarketresearch.com.

Personal Data We Collect
We may collect the following types of personal data:

• Contact Information: Name, email address, phone number, and any details you provide via our contact form.
• Technical Information: IP address, browser type, and interactions with our website, for analytics and security purposes.

How We Use Your Data
We use your data for:

• Responding to inquiries made via our contact form.
• Providing information about our services.
• Improving the website’s functionality and user experience.

Legal Basis for Processing
We process your data on the following lawful grounds:

• Legitimate Interests: For responding to inquiries and ensuring the website operates effectively.
• Consent: Where required, such as for opting into marketing communications.

Data Sharing
We do not sell or rent your personal data. We may share your data with:

• Service Providers: For hosting and maintaining our website.
• Legal Authorities: Where required by law.

Data Retention
We retain your data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Your Rights
As a UK resident, you have the following rights:

• Access, rectification, erasure, restriction, objection, and data portability of your data.
  To exercise these rights, contact DPO@aretemarketresearch.com.